Navigating the New Year: A Guide to Avoid Scams

R.O.S.E., Resources/Outreach to Safeguard the Elderly

As we step into a new year, it’s crucial for older adults to remain vigilant against the ever-evolving landscape of scams that persistently target unsuspecting individuals. While some scams may take on new disguises, others linger with familiar tactics. Here’s a comprehensive guide on how older adults can identify and avoid falling prey to scams in the upcoming year.

1. Be Skeptical of Unsolicited Communication. Scammers often initiate contact through unsolicited phone calls, emails, or text messages. It’s essential for older adults to approach these communications with skepticism. Legitimate organizations typically do not reach out unexpectedly to request personal information or payment. If in doubt, verify the authenticity independently before sharing any sensitive details.

2. Recognize Emotional Manipulation. Scammers are adept at exploiting emotions, especially fear, greed, and need. Whether it’s a threatening phone call claiming unpaid taxes or an email promising unimaginable wealth, older adults should recognize the emotional manipulation at play. Take a step back, evaluate the situation objectively, and consult with a trusted friend or family member before making any decisions.

3. Beware of Urgency Tactics. Scammers thrive on creating a sense of urgency to push their victims into making hasty decisions. Whether it’s a limited-time offer or a fake emergency, older adults should resist the pressure to act quickly. Take the time to investigate the situation, seek advice from others, and make informed decisions without succumbing to the urgency created by scammers. In short, verify before trusting.

4. Understand Payment Requests. Scammers commonly request payments through methods that are challenging to trace or reverse. Payment cards and money transfer services are frequent targets. Older adults should be cautious if asked to make payments using these channels, especially if the request comes from an unsolicited source. Legitimate entities usually offer secure and traceable payment methods.

5. Stay Informed about Common Scams. Knowledge is a powerful defense against scams. Older adults should stay informed about the latest scams and fraud tactics circulating in the community. Regularly reading news articles, attending community workshops, and staying connected with trusted sources can help older individuals stay one step ahead of potential scammers. Consider joining our email or physical mailing list to stay informed of the latest scams. You can request to be added at

Entering the new year with a sense of awareness and skepticism can significantly reduce the risk of falling victim to scams. By being cautious of unsolicited communications, recognizing emotional manipulation, resisting urgency tactics, understanding payment requests, and staying informed, older adults can safeguard themselves against the various scams that may arise in the coming year. Remember, a healthy dose of skepticism is a powerful tool in the fight against scams.

R.O.S.E. seeks to create change by educating and providing awareness of financial scams that typically target the older/elderly population, with a focus on those age 60 and over. For more information and resources, visit, email us at [email protected], or call us at 602-445-7673.