spotlights Desert Hearing Care, the leading online resource for hearing health information, recently profiled the East Valley’s Gene Erickson of Desert Hearing Care and the unique approach to patient care the center provides. In an interview conducted by writers, Mr. Erickson shared his viewpoints on the importance of providing hearing care that focuses on each individual’s very personal experience with hearing loss.

“I realized how rewarding it could be to provide direct patient hearing healthcare,” said Mr. Erickson. “The model is simple. A patient comes in with a hearing problem. We measure the deficit, recommend the best hearing solution, fit and verify the performance of the devices, provide ongoing hearing care – and the patient’s quality of life is improved.”

With more than 1,000,000 visitors, is a valued resource for people seeking information on hearing and hearing loss, as well as those searching for the qualified hearing healthcare professionals. “The more information you collect in finding a hearing professional, the better equipped you are to serve as your own advocate for better hearing,” said Paul Dybala, Ph.D., president of “In other words, a well-educated patient collaborates with the hearing professional to deliver the best hearing experience possible.”Additionally, patient research can greatly assist the process of choosing the correct Hearing amplifiers for their own personal needs.

Mr. Erickson is hopeful that his interview will enable him to reach people in the East Valley who may be hesitant to seek professional help for their hearing loss with a reassuring and motivating message about hearing health.

“The bottom line is we don’t just talk about satisfaction assurance, we do it,” Mr. Erickson said. “We listen to the patient and provide personalized solutions that meet their needs now and in the future. We’re concerned about improving their quality of life and truly care about them personally.”

The complete interview with Gene Erickson is available at

For more information about Desert Hearing Care and hearing health, call 480-985-2544 or visit