We had 26 respondents fill out our survey while our Sun Lakes Splash team participated in the Sun Lakes Country Club Oktoberfest event on Sept. 19. Here are the results. A winner was drawn from the survey participants for a gift card. Thank you to everyone who filled out the survey and stopped by our table to say hello!
Key Findings
92.3% of respondents said they read the Splash every month.
80.8% selected the Sun Lakes Splash as a source for local community information.
Restaurants were the most requested business category for additional advertising (88.5%).
Local restaurants/businesses, community news, and events/things to do were the strongest content interests.
1: How often do you read the Sun Lakes Splash?
Response Total % of respondents
Every Month 24 92.3%
Occasionally 2 7.7%
Rarely 0 0%
Never 0 0%
2: What type of content would make you more likely to read the Splash? Multiple selections were allowed.
Response Total % of respondents
Local restaurants & businesses 19 73.1%
Sun Lakes community news 14 53.8%
Events & things to do 14 53.8%
Local government/politics 5 19.2%
Health & wellness 5 19.2%
3. Does the Splash reflect the interests of younger/newer Sun Lakes residents?
Response Total % of respondents
Yes 11 42.3%
Somewhat 12 46.2%
No 0 0%
Not Sure 3 11.5%
4. Where do you currently get most of your local community information? Multiple selections were allowed.
Response Total % of respondents
Sun Lakes Splash 21 80.8%
Friends/neighbors 9 34.6%
Email/newsletters 7 26.9%
Community flyers 7 26.9%
Nextdoor 6 23.1%
Facebook/social media 5 19.2%
Other 1 3.8%
5. What types of local businesses or services would you like to see more of advertised in the Splash? Multiple selections were allowed.
Response Total % of respondents
Restaurants 23 88.5%
Entertainment/events 18 69.2%
Home Services 11 42.3%
Shopping 8 30.8%
Health & wellness 5 19.2%
Professional services 5 19.2%
6. What would make you more likely to respond to an ad in the Splash? Multiple selections were allowed.
Response Total % of respondents
Coupon 12 43.2%
Special offer/member discount 11 42.3%
Recommendation/testimonial 11 42.3%
Event/promotion 10 38.5%
Local Sun Lakes area Businesses 9 34.6%